ARE YOU BEING DUPED?
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IMITATION AS FLATTERY
You might call me a hypocrite, because obviously, I’m wearing not one but two dupes in this post. Firstly, a double circle belt clearly “inspired” by the Gucci belt with its famous double G. Secondly, a tassel crossbody bag which is definitely an imitation of the Saint Laurent Kate or perhaps the Blogger Bag. My bag was £15, in comparison to the £1050 price tag on its predecessor. These items certainly lack the craftsmanship, the luxury experience and the quality of their designer label counterparts, but they’re great low price alternatives. So why do I feel a tiny bit icky about them?
Perhaps it’s because while dupes are technically legal, they’re a bit morally dubious. Most of us like to think we sit on the side of ‘inspired by’, which is why we prefer the term ‘dupe’ over ‘fake’, ‘knock off’ or ‘counterfeit’. Whereas the latter terms are dirty words which suggest illicit activity, ‘dupe’ remains fairly neutral. But are they really that different? Like in any creative endeavour, I don’t believe it’s possible to create something entirely original any more, and high street fashion will always be inspired by the catwalk. However, I think it’s important to draw the line somewhere. So is it OK to buy a dupe?
In short, I think so. At this moment in time, I’m nowhere near being able to afford to deck out my wardrobe in mid to high end gear, so I’ll continue to make my ASOS hauls and get the look for less. Dupes, as long as they err on the side of ‘inspired by’ rather than ‘complete knock off’ are OK. However, I don’t think it would hurt if we were all more aware of what our consumer habits imply for the wider world, and that goes for every industry. As I mentioned in my post about personal style, I still struggle to resist the lure of fast fashion, particularly as a fashion blogger who feels a certain amount of pressure to wear the trends. However, I like to think I’m becoming more aware of the problems within the fashion industry. I think as long as we’re willing to take a long hard look at the implications of fast fashion and recognise why dupes are successful, then we’re free to go ahead and make our purchases with that knowledge in mind. £3 Primark Gucci loafer dupes galore!
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What’s your opinion on dupes? Are they OK or are they plain plagiarism?