ANY ROOM FOR A LITTLUN?
When I relaunched my site back in July, I had big ideas about the way my blog was going to evolve. Since that time, I’ve really worked hard on my content, stepping up my photography game, agonising over the layout of each and every post, and investing myself in writing meaningful posts whenever possible. I’m really proud of the things I’ve produced over the last few months, but despite that, my readership hasn’t grown nearly as significantly as I hoped it would. While I appreciate every single one of you who regularly reads my posts (and trust me, I notice you!), the lack of growth is discouraging. But why is it the case? Are the rumours true? Is the blogosphere oversaturated?
IS THE BLOGOSPHERE FULL?
Part of the reason I think this just might be the case is down to something I noticed about my own reading habits. Recently, I came to the realisation that the blogs I read on the regular rarely change. It’s the same folk on my feed every single day, mostly industry veterans with a following to show it. Now, don’t get me wrong, I think they’re fantastic at what they do, or I wouldn’t be reading! But as hundreds of smaller bloggers clamour to make their voices heard every single day, I have to wonder how things will ever change. How many fantastic posts am I missing week in week out? But if I could see them all, where would I ever find the time to read them? It seems like an impossible problem, and one that bloggers much bigger than myself recognise, too.
THAT AGE OLD ‘NICHE’ QUESTION…
THE FUTURE OF THE BLOGOSPHERE
So I guess I have a problem with the idea of the blogosphere being oversaturated, but at the same time, I think it is a problem in itself. The blogosphere might be bursting at the seams in terms of sheer numbers, but I really don’t believe that there isn’t space for original and innovative content. Fortunately or unfortunately, depending on how you view it, the blogging landscape has changed so dramatically in recent years. Because of this, I do think that any bloggers (or should we call them influencers now?) who are really interested in growing their blogs need to change the way they view their brands. Yes, I dropped the dreaded ‘B’ word, but when you’re in a market as competitive as this one, you won’t get very far without a concrete strategy. Now if only I had the answers for that…
WHAT I’M WEARING
SHOP THE POST
Do you think the blogosphere is oversaturated? What do you think the answer is?