Is The Blogosphere Oversaturated?

Is The Blogosphere Oversaturated? | www.marthajaneedwards.com


ANY ROOM FOR A LITTLUN?


When I relaunched my site back in July, I had big ideas about the way my blog was going to evolve. Since that time, I’ve really worked hard on my content, stepping up my photography game, agonising over the layout of each and every post, and investing myself in writing meaningful posts whenever possible. I’m really proud of the things I’ve produced over the last few months, but despite that, my readership hasn’t grown nearly as significantly as I hoped it would. While I appreciate every single one of you who regularly reads my posts (and trust me, I notice you!), the lack of growth is discouraging. But why is it the case? Are the rumours true? Is the blogosphere oversaturated?

Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
 


IS THE BLOGOSPHERE FULL?


Part of the reason I think this just might be the case is down to something I noticed about my own reading habits. Recently, I came to the realisation that the blogs I read on the regular rarely change. It’s the same folk on my feed every single day, mostly industry veterans with a following to show it. Now, don’t get me wrong, I think they’re fantastic at what they do, or I wouldn’t be reading! But as hundreds of smaller bloggers clamour to make their voices heard every single day, I have to wonder how things will ever change. How many fantastic posts am I missing week in week out? But if I could see them all, where would I ever find the time to read them? It seems like an impossible problem, and one that bloggers much bigger than myself recognise, too.
 
 
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com


THAT AGE OLD ‘NICHE’ QUESTION… 


 
However, the title of this post is ‘Is The Blogosphere Oversaturated?’ and not ‘Why Is It So Bloody Hard To Grow Your Blog?’. I think the two questions are linked, but I think the answer to the first depends on your definition of ‘oversaturated’. Are there too many bloggers in the blogosphere? Probably. But does that mean that blog content can’t be original any more? I don’t think so. Fashion blogging is the niche that’s most often labelled oversaturated, but personally, I think it’s the niche that’s furthest from becoming so. I only read a handful of beauty blogs,
 
because if we’re being honest, how many reviews of the same product do you need? However, ten different people could style, shoot and write an outfit post in ten very different ways. Indeed, more and more people, including myself, are going beyond descriptions of what they’re wearing and venturing into more personal and meaningful writings. In this way, fashion blogging allows for a scope of creativity that not many blogging niches do. Of course, this doesn’t solve the problem of discoverability, and honestly, I have no idea where to begin on that one.
 
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com 


THE FUTURE OF THE BLOGOSPHERE


So I guess I have a problem with the idea of the blogosphere being oversaturated, but at the same time, I think it is a problem in itself. The blogosphere might be bursting at the seams in terms of sheer numbers, but I really don’t believe that there isn’t space for original and innovative content. Fortunately or unfortunately, depending on how you view it, the blogging landscape has changed so dramatically in recent years. Because of this, I do think that any bloggers (or should we call them influencers now?) who are really interested in growing their blogs need to change the way they view their brands. Yes, I dropped the dreaded ‘B’ word, but when you’re in a market as competitive as this one, you won’t get very far without a concrete strategy. Now if only I had the answers for that…
 
 
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com

Is The Blogosphere Oversaturated? | www.marthajaneedwards.com

WHAT I’M WEARING


 
 
I know I don’t stop banging on about it, but I really am in my element at this time of year in terms of my wardrobe. I recently picked up this super cosy jumper dress from ASOS, and I’ve fallen in love. With it’s slouchy, comfortable, oversized fit and loose high neckline, it’s the perfect item for those days when you’re not feeling 100% body confident, but still want to emanate those effortlessly cool vibes. I paired it with a midi length mac and my ASOS sock boots for a really simple but effective combination. I decided to brave bare legs on this occasion, but I think this dress would look incredible with a pair of over the knee boots, if I only take the leap and get my hands on some! As though I need to buy any more clothes!
 
 


SHOP THE POST



Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com
Is The Blogosphere Oversaturated? | www.marthajaneedwards.com


 

Do you think the blogosphere is oversaturated? What do you think the answer is?

 


is-the-blogosphere-oversaturated
Follow:
Share: